Fogalmi metaforák köznyelvtől szaknyelvig: AZ ELMÉLETEK ÉPÜLETEK és A FOLYAMAT UTAZÁS megjelenési formái változatos szövegtípusokban
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Date
2023
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Abstract
This paper focuses on the appearance of two conceptual metaphors; THEORIES ARE BUILDINGS, and PROCESSES ARE JOURNEYS in Hungarian. The hypothesis is that these metaphors and metaphorical expressions linked to them occur and have an important role not only in literature and colloquial language use but also in technical languages. To prove this, the paper investigates the appearance and functioning of these two metaphors in different Hungarian text types: 1) in slang neologisms, 2) in slogans of advertisements, and in technical texts (3– 5): 3) in terms of quality management dictionary, 4) in excerpts of quality standards, and 5) in EU regulations. With the help of the analysis, the paper shows that these conceptual metaphors function similarly in these different types of Hungarian texts.
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